About us

B2B sales consultancy for SaaS companies in Spain. We design and implement the sales process: outbound, demos and close. From Palma, Mallorca.

Our mission

We help CEOs and founders of B2B SaaS companies in Spain build the sales process that scales without depending on the founder. We design and implement outbound, qualification, demos and follow-up so the company sells in a predictable, consistent way.

Our approach

We don't consult from the outside. We work inside the process: reviewing messages, cadence, the demo and follow-up. We implement with the team. We don't subcontract or deliver documents nobody reads. The result is a process the team uses and the founder no longer has to carry alone.

Who we work with

CEOs and founders of B2B SaaS companies in Spain with fewer than 50 employees. They have a product and customers, but the pipeline is inconsistent, demos aren't converting as they should, and growth has stalled. They've tried multiple acquisition tactics without sustained results.

AI as a tool, not a replacement

We use AI where it makes sense within the sales process: outreach personalisation at scale, sales conversation analysis and follow-up automation. Not as a replacement for the human process, but to multiply its efficiency without losing the personal touch.

Where we are

We operate from Palma de Mallorca and work with B2B SaaS companies across Spain and Portugal. Working sessions are by video call; implementation adapts to the pace and team of each client.