A predictable pipeline that doesn't depend on you to stay full.
We fill your calendar with qualified meetings through two acquisition engines: cold email and Meta Ads. One goal, run as a single system.
Qualified meetings / month
ICP decision-maker who accepts a meeting
Reply rate
Positive replies ÷ emails sent
7,8%
cold email
Pipeline gen.
Meetings × estimated average deal size
182.000€
estimated
Meeting source
% of meetings attributed to each engine
Client dashboard · illustrative data · indicative definitions
Why do you still lack predictable meetings every month?
It's not lack of effort. It's lack of a system.
You've tried ads, content, networking, and referrals. Some months clients show up; other months nothing. Every month you start from zero.
You don't have a repeatable sales process. Every deal is handled differently and growth depends on luck, not a system.
The founder is still the only one filling the calendar and closing. It works until it doesn't — and that doesn't scale.
What do we actually deliver?
We book meetings with decision-makers in your ICP. Each month we review reply rate, cost per meeting, and pipeline until the pace holds.
- ICP decision-maker who accepts a meeting, not a generic lead
- Weekly iteration across cold email and Meta Ads
How do we fill your calendar with cold email and Meta Ads?
We pick the engine — or both — based on your ideal customer. Same methodology, same team, same obsession with qualified meetings.
Cold email
Best when your ideal customer is named and listable — you know exactly which companies and roles to reach.
- —1:1 segmented lists matched to your ICP, not bought lists
- —Owned, warmed sending infrastructure
- —Sequences iterated weekly based on replies
Meta Ads
Best when your ideal customer is broad or hard to list, and demand can be sparked with creative.
- —Audiences and exclusions tuned to your ICP
- —Creative tested in short cycles
- —Optimization for cost per meeting, not clicks
How does the two-engine system work?
Meta Ads and cold email run in parallel. Once we build the contact list for email, we upload it to Meta Audiences. You hit your ICP from different angles on different channels, and each channel improves the other's results.
| What the system does | How | What you get |
|---|---|---|
| Cold email + Meta Ads in parallel | One ICP list powers email sequences and Meta Audiences | Your ICP gets two distinct angles; each channel sharpens the other every week |
Diagnosis
We map your ICP, CAC, TAM, current channels, and base offer. We decide which engine fits. We don't start without this.
Offer rewrite
We reformulate your offer so it's clear and converts cold. The same offer works for both engines.
List building
We identify and segment contacts that match your ICP. That list powers email sequences and feeds Meta Audiences at the same time.
Sending infrastructure
We buy, configure, and warm domains and inboxes. The boring part that breaks everything if skipped.
Meta Ads access & setup
We configure account, pixel, conversions, and exclusions. Audiences come from your ICP and from the lists we just built for cold email.
Creative research
Angles and creatives built for ads — different from cold email, same ICP. We produce the first batch to test.
Launch
We launch email and Meta Ads at once. Your ICP gets different messages per channel from day one — without relying on a single path.
Weekly iteration
We review both channels every week. What works in email informs creatives; what converts on Meta refines targeting.
Does this working model fit you?
✓ Yes, if…
- ✓You're a CEO or founder of a B2B company with 2 to 20 employees.
- ✓You bill €10k–50k/month and finding new clients depends on your work.
- ✓You want to delegate meeting generation and focus on closing.
✕ No, if…
- ✕You sell directly to consumers (B2C).
- ✕You don't yet have product-market fit.
- ✕You need meetings in under 30 days.
- ✕You can't keep the service running for at least 3 months.
What if we don't generate meetings? We refund your fixed fee.
The monthly fixed fee is backed by a money-back guarantee: if we don't generate qualified meetings with your ICP in the first 3 months, we refund it in full. Variable fees apply only per meeting delivered. 3-month minimum — because results come from iteration.
Ready to fill your calendar?
If there's a fit, we start in days with the engine — or both — that suits you best.
Or email us directly at jose@mirandas.io